As an exhibitor, you have just three to four seconds at a trade show to capture a visitor’s attention—enough time to convey who you are, what you offer, and why it matters to them. In this brief moment, they decide whether to stop and explore your product or service or to move on.
Therefore, having an outstanding display stand is crucial for making a strong impression at any trade show, conference, or event you attend. With numerous display options available, it’s essential to consider several key factors to select the best one for your business.
Here are ten important factors to help you choose the ideal display stand for your next trade show.
1: Graphics
To grab the attention of passersby, use your existing brand materials—logos, fonts, backgrounds, and imagery. Once you choose an exhibition provider, they'll offer design templates for your graphic designer. If you don't have one, many display providers can offer affordable graphic design services.
Keep your design clean by leaving 40% of the space empty. What you don't say is as important as what you do, so make sure your display is visually striking and clearly communicates key information, with easy access to more details.
Repeat your branding elements frequently; ensure your logo and, if applicable, your tagline are prominently displayed.
2: Modularity
Modular exhibit systems offer flexibility and cost-effectiveness by allowing easy reassembly into various shapes. This adaptability is ideal for different booth spaces and enhances customization for your business needs.
Modern modular systems are sleek and stylish, providing a strong brand presence. Unlike custom displays, modular hardware can be rented, offering the flexibility to adjust according to booth size and layout.
3: Portability
Portable display stands offer unmatched flexibility and a wide range of options. When choosing between portable, modular, or custom displays, consider your event schedule, budget, and resources. If you're exhibiting nationally or internationally, custom and modular displays can be expensive to ship and may require professional installation. Portable displays, however, can often be carried as luggage and set up by your team, making them ideal for frequent travel and tight budgets.
4. Durability/Longevity
It's well-known that there are many inexpensive display options online, but they often don’t match the quality of Imagine Displays. Our products feature durable hardware that performs reliably for years and high-quality graphics printed in Brisbane. Each display allows you to easily swap out fabric or digital panels as your messaging evolves, while keeping the original hardware. This approach reduces long-term costs and ensures you always look your best at every event. So, prioritize durability when choosing your display stand.
5: DIY or Turnkey Set-up
Many portable displays are easy to set up without tools, and an experienced exhibition specialist can provide training to ensure a smooth setup on show day.
If you prefer not to handle setup yourself, consider our full turnkey service. Whether you have a small pop-up or a large modular system, our team can manage the setup and takedown, allowing you to focus on engaging with your audience and achieving your goals.
Choose between a DIY solution or a turnkey setup based on your needs and the type of display you select.
When planning for a trade show, your choice of display stand is crucial for capturing attention. There’s no one-size-fits-all solution—each company has unique needs that influence the best display choice for them. Consider these factors to ensure your display is cost-effective and engaging.
With only 3-4 seconds to make an impact, partnering with an experienced exhibition specialist ensures your display will grab attention and deliver results.
Contact Imagine Displays to learn more - https://imaginedisplays.com.au
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