Exhibitor Graphics & Why they are important!

Effective exhibition graphics are a great way to enhance your event marketing and attract visitors to your trade show stand.

To help you along, Imagine Displays have compiled a list of essential basics that every event manager should be aware of. If you want your booth to stand out, simply follow these steps and give yourself the best chance of gaining leads and sales at your next trade show.

Why Graphics Matter

Attending trade shows is a great way to connect face to face with a wider audience and attract new business. By ensuring you have clear and attractive graphics, you can accomplish the following

-          Drive more foot traffic onto your stand.

-          Provide clear and to the point information such as who you are, what you do and why it can help them.

-          Stand out from other less prepared exhibitors.

Tips on making the most from your design and print

1 - Size:

Before you start designing and ordering your displays and graphics, you need a clear understanding of what dimensions will work best.

2 - Placement:

The placement of graphics is a crucial aspect of your planning. You need to consider if you’ll be using graphics on the back wall, side wall, overhead or a combination of these options.

3 - Messaging:

What message do you want your graphics to convey? Ideally, keep the messages short and concise as long-winded paragraphs take too much time to read. Company logo, slogans and images are perfect for graphic content.

4 - Brand Consistency:

Use colours, fonts and logos that align with your overall company branding. People often associate a company with a logan or slogan so ensuring your messaging reflects your overall branding is extremely important.

In conclusion, exhibition graphics are much more than just decorations; they’re a powerful tool that can introduce your company to potential clients even before the conversation begins. With careful planning, your graphics can enhance the appeal of your booth and drive significantly more traffic. Explore Imagine Displays’ products today to give your business the edge it needs in the competitive trade show market.